Media 2 - Mr Halsey

1)  Introduction to TV Drama 2)  Capital: Case study 3)  Capital: Marxism and Hegemony 4)  Capital: Applying Marxism 5)  Deutschland 83: Case study 6)  Deutschland 83: Close-textual analysis notes 7)  Deutschland 83: Postmodernism 8)  Industries: The rise of foreign-language TV dramas 9)  Industries: The impact of new/digital media on television 10)  TV: 750-word exam question

The impact of new/digital media on TV: blog task Go to our  Media Magazine archive  and read the article on  Netflix and the Cultural Industries (MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and  answer the following questions: 1) What does the 'industry' concept in A Level Media Studies refer to? It refers to the companies that create and distribute media texts. 2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?  Hesmondhalgh argues that since the 1980s there’s been a significant shift in cultural production. Some of the points he covers in his book are Cultural industries have moved closer to the centre of economic action, there's been an increase in media corporations owning companies in different sectors of the industry, Digitisation has allowed the technology sector to compete directly with traditional media companies and Niche audiences are increasingly ta

1) What does Marxism suggest regarding power in society? Marxism suggests that power is held by a minority (the elite). They use their power and money to generate more wealth. The majority of the population (proletariat) had only their labour to help them make a living. The elite were the only ones who had access to the means of production. Without the ability to produce for themselves, the mass were dependent on the elite for survival. To maximise profits, the elite needed to get as much labour from the mass for as little cost as possible. 2) Why is The Apprentice a good example of the media reinforcing capitalist values and ideologies? Alan Sugar has all the power and is in a superior position. The contestants are dependent on him and they are competitive with each other while being challenged to complete tasks in the world of business. There is a false consciousness that they have to have this character trait to make it in the world of business but they are actually conforming