Case Study: Chicken
Funding
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
Private investment from rich friends and contacts
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
The film chicken is a niche art house film and was funded around £110,000 making it a micro-budget film. This is opposite to British blockbuster movies such as spectre and Paddington 2 are funded by big corporations like Hollywood, costing over £200,000,000.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery which helps UK filmmakers and films, and to increase the audiences who can enjoy them. It contributes by reflecting the public in the films we support, the audiences who watch them, and the filmmakers, actors and crews who make them.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Chicken failed to get funding by a big cooperation like BFI Film Fund as it is a micro budget film and has a possibility of not making that much money and recognition to pay back BFI Film Fund
Production
1) What difficulties did the film run into during production?
As it was a micro budget film being funded £110,000 from rich relatives and investors, it did not have enough budget so it had to be filmed outside for 19 days. This meant that they cannot control the lighting and the weather so it was harder for Joe Stephenson to maximise his production level
2) How many days did the film take to shoot?
19 Days
3) What scenes were particularly difficult for Joe Stephenson to film?
Scenes from where the characters are outside as the weather and lighting cannot be controller. e.g every caravan scene.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
It will not generate enough profit
2) What film festivals did Chicken feature at between 2014-2016?
Edinburgh, Busan, New Hampshire, Dublin, Palm Beach and Julian.
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
it will generate a critical acclaim for film4) When was Chicken released in cinemas in the UK?
May 2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
Chicken was getting a lot of success from the 5 big film festivals so MUBI decided to feature the film on their service so it can gain recognition and increase revenue6) Why was Film4 a good choice to give the film its UK television premiere?
Film4 broadcasts wider range of films meaning that there are more audience for increased recognition 7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
January 2018
Also deals with amazon prime and netflix
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests that Chicken is more
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
The trailer may suggest that the film is drama or coming of age. The target audience maybe people that are older middle-class as it talks about real life problems that the world is not aware of. (RAPE/INCEST) This therefore creates awareness
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
People like Mark Kermode, being an opinion leader, is important as it boosts views for the film as people trust his thoughts. This therefore creates recognition
4) How does the Chicken Twitter account create and maintain interest in the film?
Twitter is a mainstream platform which many people around the world can visit. This therefore allows people to reasearch about Chicken, the cast and the director therefore allowing personal relationships to be created5) Who does the Twitter account re-tweet? How does this help to promote the film?
The twitter account retweets famous peoples opinion about the film, which is positive, which allows more people to engage with the film6) How does the Chicken Facebook page use images and video content to promote the film?
It allows the director to show the good sides of the film therefore changing the views of the audience which boosts views and gains revenue7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
People in the working class who are understanding and mature8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
Mart Kermode . He is a role model so some of his fans which watch Chicken as he shows Chicken in a positive light9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing howpeople watch films?
The main reason for the website is to promote chicken. It reinforces where to watch the film so it boosts views10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
Focuses on the main character, Richard. this allows personal relationships to be made so it can engage with the audience
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
Private investment from rich friends and contacts
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
The film chicken is a niche art house film and was funded around £110,000 making it a micro-budget film. This is opposite to British blockbuster movies such as spectre and Paddington 2 are funded by big corporations like Hollywood, costing over £200,000,000.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery which helps UK filmmakers and films, and to increase the audiences who can enjoy them. It contributes by reflecting the public in the films we support, the audiences who watch them, and the filmmakers, actors and crews who make them.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Chicken failed to get funding by a big cooperation like BFI Film Fund as it is a micro budget film and has a possibility of not making that much money and recognition to pay back BFI Film Fund
Production
1) What difficulties did the film run into during production?
As it was a micro budget film being funded £110,000 from rich relatives and investors, it did not have enough budget so it had to be filmed outside for 19 days. This meant that they cannot control the lighting and the weather so it was harder for Joe Stephenson to maximise his production level
2) How many days did the film take to shoot?
19 Days
3) What scenes were particularly difficult for Joe Stephenson to film?
Scenes from where the characters are outside as the weather and lighting cannot be controller. e.g every caravan scene.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
It will not generate enough profit
2) What film festivals did Chicken feature at between 2014-2016?
Edinburgh, Busan, New Hampshire, Dublin, Palm Beach and Julian.
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
it will generate a critical acclaim for film4) When was Chicken released in cinemas in the UK?
May 2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
Chicken was getting a lot of success from the 5 big film festivals so MUBI decided to feature the film on their service so it can gain recognition and increase revenue6) Why was Film4 a good choice to give the film its UK television premiere?
Film4 broadcasts wider range of films meaning that there are more audience for increased recognition 7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
January 2018
Also deals with amazon prime and netflix
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests that Chicken is more
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
The trailer may suggest that the film is drama or coming of age. The target audience maybe people that are older middle-class as it talks about real life problems that the world is not aware of. (RAPE/INCEST) This therefore creates awareness
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
People like Mark Kermode, being an opinion leader, is important as it boosts views for the film as people trust his thoughts. This therefore creates recognition
4) How does the Chicken Twitter account create and maintain interest in the film?
Twitter is a mainstream platform which many people around the world can visit. This therefore allows people to reasearch about Chicken, the cast and the director therefore allowing personal relationships to be created5) Who does the Twitter account re-tweet? How does this help to promote the film?
The twitter account retweets famous peoples opinion about the film, which is positive, which allows more people to engage with the film6) How does the Chicken Facebook page use images and video content to promote the film?
It allows the director to show the good sides of the film therefore changing the views of the audience which boosts views and gains revenue7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
People in the working class who are understanding and mature8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
Mart Kermode . He is a role model so some of his fans which watch Chicken as he shows Chicken in a positive light9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing howpeople watch films?
The main reason for the website is to promote chicken. It reinforces where to watch the film so it boosts views10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
Focuses on the main character, Richard. this allows personal relationships to be made so it can engage with the audience
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