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1) What does the term 'Cultural Industries' actually refer to?
The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature.

2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
Hesmondhalgh makes people aware of that societies who are profitable in cultural industries dominate large companies, massive differences between rich and poor.

3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
Some media products shoes both sides of the argument but can also lead to challenging initialism and society's inequalities with these certain ideologies.

4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
Risky business
Creativity versus commerce
High production costs and low reproduction costs
Semi-public goods; the need to create scarcity

5) Why are so many cultural industries a 'risky business' for the companies involved?
There is no guarantee of success due to multiple reasons:-Audiences perceive content differently (reception theory) to what the creator intended 
-The industry is volatile, what audiences want change often 
-Often dependent on other cultural industries to 

6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
I think creativity of the media products is more important than commerce because than there will be a lack of interesting movies to watch as everything will be about making profit.

7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) 
They minimize their risk by using well-known actors and genres. They maximize their profits through verticle and horizontal integration 

8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
in my opinion I think that the cultural industries make money from the artists and creators who are underpaid and not even credit or recognised for the work they do.

9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?

10) What is commodification? 
The action or process of treating something as a mere commodity.

11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
i think that this is true because all the new media products are similar and doesn't target everyone

12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.

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